What is SEO, and why is it so important?
Simply put, SEO is the ability to manipulate the search engines in order to achieve top rankings for your keywords. If your site is not ranking well in the

major search engines, you will not receive any traffic. Search engine optimization consists of two categories, On-page SEO and off-page SEO,
On-page SEO refers to optimizing your pages/site for your chosen keywords. This is done through the use of title tags, headers, page description tags, etc.
Off-page SEO is basically any effort you make to drive traffic to your site from other sources through the use of in-coming links. There are literally dozens of ways to practice off-page SEO. For example, using signature links in forum posts, creating Facebook fan pages, Twitter, utilizing article submission sites or distributing press releases all qualify as off page optimization.